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Same Author Name Articles
【With the same author name:【Wu Lihui】 Found 1 articles】
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MARKETING
| F270
Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products
Wu Lihui
,
Wang Lucheng
With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...
First published at: Jun 20, 2023
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ESI
doi:
10.16538/j.cnki.fem.20221120.301
Foreign Economics & Management
, Vol. 45, Issue 06
, pp. 101 - 117
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Journal of Shanghai University of Finance and Economics
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